The Intangible Magic of Celebrity Marketing

Book Abstract by: PLoS

Original Author: Moynihan Ray

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Drug industry insiders share their tips on using celebrities to market drugs and diseases

Published: November 30, 2004

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<div dir='ltr'><font size='6'><b>The Intangible Magic of Celebrity Marketing</b></font><br /><br /><strong>Summary by:</strong><a href="http://www.shvoong.com/writers/plos/" title="PLoS" target="_blank">PLoS</a><br />Drug industry insiders share their tips on using celebrities to market drugs and diseases<br /><a href="http://www.shvoong.com/medicine-and-health/1791742-intangible-magic-celebrity-marketing/" target="_blank">The Intangible Magic of Celebrity Marketing</a> Originally published in Shvoong: <a href="http://www.shvoong.com/medicine-and-health/1791742-intangible-magic-celebrity-marketing/" target="_blank">http://www.shvoong.com/medicine-and-health/1791742-intangible-magic-celebrity-marketing/</a> </div>

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