In an era where automation plays a vital role in the society towards modern
technology, it is necessary to have application
of automation
technology to the improvement of beauty, fashion and health care system and to create technology tools to build the gen-next of life style in the men-women society.
As the life style
industry is growing with the emerging new technology in health, beauty & fashion trends, more and more readers are looking for the right kind of info be it beauty, fashion or health in order to build up their personality in the society and be a face in the crowd. As Dr Jitesh Shetty, dermatologist & Cosmetalogist, director, J-Mystic Clinic and receipient of the two prestigious awards viz; the Priya Darshini Indira Gandhi award, and the Rajeev Gandhi excellence award, rightly puts it saying, “Inner beauty is used to describe the positive spirit of something that is not physically observable. Believe that you have an inner self to scan and that you are willing to let yourself induce your innate talents and gifts. Go confidently into the direction of your dreams! Always leave sufficient time in your life to do something that makes you happy, satisfied, even joyous.”
He further adds, that there has now been an economic revolution, we have now arrived in terms of the world economic uplift. And the life style industry in India is one such sector which has witnessed tremendous growth in the ongoing economic boom. Not only has it grown many folds but it has got the potential to grow at a much faster pace in the near future which shall open new vistas of opportunity to the growing middle class population of the country. Even though the life style industry, viz; beauty, fashion and health care here in India, as compared to the west is much affordable, how many can actually afford the luxury of botox, facial, lazer therapy, beauty and skin care treatment for Pimples, Dandruff, Head Lice, Wrinkles, Eczema, Blackhead, Warts, Natural Hair Conditioner, Shiny Hair, Hair Masks, and become users of expensive Shampoos, creame / lotions for Oily Skin, Dry Skin, Sensitive Skin, Facial Masks, Antiseptics, Skin toners, Skin Moisturizers, Makeup Removers, body scrubs, Face lift, Sunburn, pH Balancer, and facial Cleansers.
And yet I am hard pressed to say that the bitter truth is that just as the eyes are the windows to the soul, the skin also adds on to the beauty of ones personality. This gives all the more reason for more and more people to visit beauty and health clinics provided it becomes affordable to one and all.
Consistent skin care is very important for maintaining a younger looking skin. In recent years, the market has been flooded with several skin care products that appear to control the aging of the skin - though the product manufacturers say that these products can also cause improvement in aged skin - but, this may not always be true, as these products can only control the aging process temporarily.
Recent survey reveals that when asked what is beauty, men would say that a beautiful woman boils down to two characteristics: 1. Happy. 2. Healthy. There is more to the definition of beauty than meets the eye.
The changes in society, with a 10 percent annual growth rate, is creating an expanding national market for an enlarged middle class. India's taste makers at the top create clothes and objects palatable to a western consumer, but the elaborate and ostentatious wedding world is a local affair.
Quality treatment is as important as emergency treatment. And that is possible only if the fashion, beauty & helath clinics, nursing homes, hospitals and even the healthcare centres in the villages are equipped with modern equipments, creams and lotions. This is a big industry. Demand for medical and health equipment is rising at 15% annually. Globally the medical equipment market is estimated to be around US$ 200 billion, while that of India is around Rs 6,000 crore and growing fast. As mentioned at the beginning, still large parts of the country does not have a proper healthcare centre.
All said and done, things are changing nevertheless as super specialization becomes a norm in the life style and healthcare sector and more and more money is invested in the equipment manufacturing units in the country and in setting up of ultra modern healthcare clinics and speciality beauty clinics across the country.
Today, the industry is dominated by local manufactures except the high end medical devices which are imported. Let us therefore hope that more and more people will be able to afford the luxuries of botox, facial face-lift lazer therapy, cosmatology & aroma therapy.
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