The author says that the media have helped to create an ersatz world that many young people want to belong to. A world where
you have to be rich to really belong, a world where what you wear (and how you look) is as important as who you are. A world that thrives upon our insecurities and our dreams…
The quest for youth and beauty has meant that instead of exercise and a nutritious diet, cosmetic surgery is being offered as a panacea to all ills. As a result, many of our young people are great to look at, but are unhealthy and susceptible to disease.
Due to the influence of the West, even the concept of beauty has changed! How else does one explain the spread of the “blonde, fair-skinned” look in dark-haired and dark-skinned nations such as India?
New styles, new attitudes and new wardrobes have come to stay. But will we be able to recognize ourselves as Indians at the end of the day?!