The story idea is very deep and ‘of a common-man’. The 2nd half of the films is lengthy and become a bit boring. Music suits
the scenes well. The film cinematography is excellent yet of a low budget. The Editor, Shan Mohammed has done a good job (especially while showing the buying of household and decorative goods for setting up of
Konkana’s flat).
Costumes are smart and modern, yet reasonable in rates. The ‘Mumbai Beat’ magazine office (where konkana and Ranbir work) looks a ‘true work of art’. The colours and the interior designing of Mumbai Beat are excellent. ART DIRECTION IS THE BEST. The flat of Konkana is decorated by a truly professional designer. Her house looks a creative personnel’s residence. Publicity Designs done by Design Temple are of today. Overall, it’s a Gen-Next movie with awesome work of art and designing.
Ranbir Kapoor looks cute. Konkana Sen looks like a true creative, the producer and director’s right choice fore the character. Other actor look good yet their talent has not been exploited up to their caliber.