For increase the numbers of subscriptions, Meetic.com launches others ranges more specialized in the meeting. One sort of
enrichment of service offer. After have based his success on the number, they look for to share their flirt market.
In 2005, they create Meetic Affinity with one discount offer to less €20. This branch is dedicated to thirty and forty old years who search the serious relationship establish
following the compatibility test. In 2007, it’s Meetic Gay who welcomes the homosexual. This branch is also proposed to less €20 per month.
In the same spirit, one version of VIP meeting is proposed with the Web site Meetic VIP, who regroups the hupper-class. The price of subscription is more expensive, about eighty euros per month. They concern one clientele of prestige who are selection by the social status. They receive only the discrete offer send with a security code.
For finish, Peexme is inspired of Facebook, the contact are done by mobile for the category eighteen to twenty four old year. The price of this service stays also under €20.
This segmentation of market will drive probably to increase one clientele more targeted, and more informed following the supplied service.