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Newspaper Review by: samarpreet2204

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Management Mantras of Journalism

Mantra 1--- Becoming Operational: There is a fixed time each particular day for a Journalist to become operational but no fixed time for him/her to become de-operational.
Mantra 2--- Simplicity: In mass communication, the simpler word/expression/sentence structure replaces the less simple.
Mantra 3--- No Approximation: “Approximate English” or “Approximate” any other language is not for journalism.
Mantra 4--- Revision: If it is worth writing/ editing, it is worth checking/ revising; if it is not worth checking/ revising, it is not worth writing/ editing.
Mantra 5--- Chief Sub’s Law: Good News is dwarfed by better news.
Mantra 6--- Dull or Bright: There is no such thing as a dull day for news; there are only dull or bright editors/ deputy editors/news editors/chiefs of bureau/chief reporters/chief subeditors.
Mantra 7--- Constituencies: The Chief Sub’s constituency is the world at the moment, the News Editor’s the world for the day, and the Editor’s the changing world.
Mantra 8--- Where to Find What: A Journalist need not (and cannot) know everything. He must, however, know where to find what when needed.
Mantra 9--- Work Works: No professional work that a Journalist does is ever wasted.
Mantra 10--- The Right Thing: Journalists are expected to do things right. Practitioners of Advanced Journalism are additionally expected to thinks up and do the right thing.
Mantra 11--- Communication Lines the Key: Never allow your communication lines to get clogged.
Mantra 12--- No Monopoly: Editors do not have the monopoly of wisdom.
Mantra 13--- Murphy’s Law: If anything can go wrong, it will.