The Mid
Day paper is basically a afternoon paper but due to
the overwhelming response towards its Compact size and user
interactive format it is published twice in a day.
The Mid Day is among the fore runners in the Afternoon
paper segment. its readership consists of mainly the office
going class who find it interesting to
read on their to and
fro journey to their home and workplace. The fact that
stands out in this paper is that it blends very well with
the likes and dislikes of its viewers very beautifully. The
cartoonists which includes India's best Morporia & Ponappa
strike the right balance of sarcasm and truth when it comes
to criticizing.
The recent Kareena Kapoor & Shahid Kapoor issue making
news around speaks for the fact that the paper is nothing
but a glamorizing tool. I am not here to defend Kareena or
anybody. I am here to discuss what a newspaper is all about.
Press as we all know has been given the privilege of being
The Fourth Estate & is considered the most important of the
four estates. We read
newspapers to find out what is
happening around in the world. As sitting in one
corner of
the world we cannot see what is happening in some other
corner we refer to newspapers for the latest & current news.
But today’s newspapers give us everything except NEWS. The
articles written are spiced up with more gossip & are
intended to create a stir. Half of the papers are filled up
with those bikini clad so called supermodels who seem to
have scarcity of clothes(MidDay Mates & all those obscene
pictures of sports personality). Do we read
news for this
sole purpose? If we are interested in looking at those
supermodels we better go to an internet porn site where we
are sure to find some better content. Such things are
suited there & certainly do not look good on a daily newspaper.
The main segments of the paper are
Hit List: This covers most of the stuff that goes on in
bollywodd and on the telly.
Big Break: This is the
segment for people who are in
desperate need of jobs.
Your Life: This is a relatively new segment which deals with
literally your life
Overall to conclude I can say that Mid Day is the perfect
paper meant for Mumbai
More reviews about the Mid-Day