News item by Yagnesh Mehta ( Diamond city’s Under Ki Baat ) appeared in the Times of India Ahmedabad edition of May 29 , 2007. This news item details the latest
craze in
women to wear embroidered undergarments and lingerie. There are 25,000
embroidery units in the city of Surat. Rising competition in regular embroidery work have forced the manufacturers to go for embroidery on undergarments and lingerie. Until few units, doing it but now the craze is
spreading like a
wild fire. Manufacturer are cashing in on when lingerie has become a style statement for women. Surat manufacturers are also receiving orders from Delhi bases manufacturers. Manufacturers at Surat have employed special designers to prepare embroidery designs. Newly entered players in the field are
excited and think that this trend has potential and it will grow many folds. Trend is fast catching up nationally and internationally. Surat manufactures say they will leave the economic
capital of India Mumbai behind.
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