Obsession with anti- ageing
The yen for youth is widespread in the world. The world is spending more and more time
and money to stay youthful. Three years ago Americans spent $14 billion on products and
procedures to keep them look young. American doctors performed 13 million non -surgical cosmetic procedures and the figures have been spiraling. Growing affluence among the middle class plays an important role in the upsurge. Everyone today feels that looking good enhances their positive mental outlook and also helps them in projecting a confident and efficient work in their fields.
Eternal youthfulness is sought to reverse the visible signs of ageing. Botox and fillers are newly popular injectable
treatments, which take care of early lines and wrinkles by relaxing muscles. Other slightly complex treatments are laser resurfacing and photo-rejuvenation, which cut back on skin damage. International researchers have identified an anti-ageing gene, which might help reversing ageing signs. Elsewhere in Europe stem cell based treatment is being performed in secrecy and luxury on hundreds of patients a year.
Where are we heading by the obsession of anti-ageing? Growing consciousness in looks is obvious with teenage girls being concerned about laughter lines, crow’s feet, dark circles and early falling of hair. Even teenage children are being brought in for treatment of sun -spots and fine lines by their parents. With money in hand these days it has become a part of ones investment for looking good.
Cosmetic creams and treatments include chemicals mostly; hence there is a major resurgence in nature-based anti ageing treatments and procedures. Herbal and ayurvedic medicine and treatments are sought in place of chemical products, though the results may be little slower. Staying youthful is good but being obsessed with anti-ageing is not all that healthy. As to shun away from nature is not possible fully.