Management gurus bring in fresh ideas
The above title is very lucid and a senior reporter of ‘The Times of India’ news
service based permanently in Washington has summed up the revolutionary ideas pf Indian
Management experts who are now making allround contribution in businesses all around the Globe.. They already has visualized the changing
business Scenario and People’s likes and dislikes. You may be aware “Guru’ means an accomplished and highly learned teacher say and in this contest a proven expert. In this context Management Guru refers to a Management Proffessional of Indian origin.
There is no doubt that Indians have had a disproportionate influence on the management thinking and practice. As a percentage of US population , they are miniscule ---less than a single percent. --- but then look at their representation in business schools. When this reporter got a Job twenty years ago, he writes , he was the first faculty member. Now it is not unusual to see 20% of the faculty with Indian roots and connection . This year alone, some forty Indians got into MBA programs. Declares a spokes man Govindarajan of Dartmouth College Tuck school of Business.
A management Institute journal says that the management gurus are also bringing fresh ideas and unique perspectives – because of their familiarity with Indian conditions, which has been applied all over the world. Among Indian thinkers, there is a keen sense of capitalism, ethical and societal obligations, ,it says, pointing to C K Prahalad most recent book.
The Fortune at the Bottom of the pyramid, which advocates a new approach to business to take account of micro markets among the world poor.
In1995 , for example, Hindustan Lever (HLL), a top FMCG conglomerate floated by Lever Bros. of U.K but now managed fully by Indian Management, drastically altered the management of its value chain so it could sell the detergent with brand name “Wheel” to the poor at a very low price point and still make money. HLL decentralized its production, marketing .and distribution and quickly established sales channels through thousands of small store fronts even in villages where access is only by foot or ponies.
It subsequently achieved gross margins and a return on capital as good as or better than, its higher-end cleaning products .Unilever, taking a cue from its once upon a time affiliate Hindustan Lever used this business model to create a new detergent market in Brazil.
Indian thinkers increasing influence coincides with a period of introspection into the nature and purpose of Western capitalism. Post-Enron, there is widespread disillusionment with the individualistic model. In a sense that corporate America has bred executives whose personal greed and egos eclipsed their sense of public duty Indian thinking Taps into this debate since India collectivist culture offers a ready foil to American rampant individualism say Dearlove and Craner.
Therefore even advanced and well developed countries like U.S., U.K., and Europe are looking forward to Management Gurus from India so that they can increase the Market share by penetrating into areas where the population is not so ‘well to do’
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