When it comes to the various office products of the modern era, one would realize that organisations are increasing realizing the value of customization. In other words, many firms are now going the personalization way by getting many of their required office supplies personalized. There are various products of the office which are under the radar of most of the organisations for the purposes of personalization. One can look at an academic diary to work as an effective tool of personalization. The same could be the fate of a 2012 diary too, which the companies might be planning for in advance. Let us understand some of the benefits and draw backs of having personalization on one’s office based products.
HIGHER BRAND EQUITY: When people go for meeting carrying a 2012 diary which is personalized with one’s organisation’s name; there are many thoughts that the clients and / or the other parties might have. It will definitely help the organisation’s representative have a good image for the brand of the company. One would think highly about the brand.
HIGHER LEVEL OF RECALL: There is hardly any doubt about the fact that the modern world’s fight is more about recall than anything else. Those times are passé when people used to have the mind space of the consumers. Today, because of increasing clutter in the market place; the consumers are increasingly getting confused and tending to forget about products and / or advertisements. In that case, such personalized academic diary or any other product for the office can help one in the objective of having higher recall among these customers.
COST FACTOR: One has to understand that when one personalized one’s office products, there is a cost that has to be paid for the same. These personalized forms of diaries and other products come at a more expensive cost than the ones which are not customized according to the organisation. Therefore, it is essential that a coat benefit analysis is done thoroughly to make sure that the cost becomes an investment and not expenditure for the organisation.
All in all, such personalization could work wonders for organisations of today.