PT Benara Flora Utama Indonesia as the company was founded in ornamental plant nurseries that can supply local and international markets. Benara was originally derived from the business landscape in Australia and in 1994 started with a serious business which later on developed in Indonesia in May 1995. The location was originally done in the form of hills and then cut and fill to form the land. Year 1995 has been developed in plants and palm bottle until the year 1997 prioritized to make the main building and then launderer growing until now. Currently, the Benara nursery employs 125 people with predominantly worked as a laborer.
Benara has a concept of growing on areas such as location only for maintenance and plant growth. The main purpose is the fulfillment of landscape plants (outdoor). Benara nursery is divided into four main blocks with an area of 5 ha each. Each block consists of 20 row crop.
Block A consists of seeds, small palms, small shade tree. Block B consisting of shrub plant, herb, and a beautiful leafy plants. Block C, among others, the protection of trees, plants polybags small size (20-70 L), fruit trees, palm-size. While the D block consists of about 50 species of trees protectors. Benara is planning to manufacture block E. In addition, there are also small areas, namely a place to pot plants grown seedling cover, small shrubs, and plants in small polybags. Plants with 10 L of media to the use of polybags lasting 2-5 years so no need to move in quick time.
Benara nursery also has a collection of rare plants like the perfect tree, nam-nam, and Podocarpus (Lohansung) that is imported from abroad, slow growing, and serves as a signpost and the interior. Topiary is also one of the best selling products launderer with a maintenance period every three months.
Benara has a special site preparation and mixing the ingredients for growing media such as rice husk, red soil, and sawdust. Propagation of plants in launderer conducted with seedling, cutting, cutting, and grafting. Fertilizing at planting in a pot using a slow release fertilizer with the manual method after it carried out once a month with fertilizer NPK. Crops for export crops to use media that is not mixed with the mountains, because in order to avoid the spread of diseases that might be carried by the pile. Polybag material used is polypropylene lasting 3-5 years.
Irrigation or watering systems at the Benara Nursery depending on plant canopies. Plant canopy is not too low or high use of watering by sprinkler with timer settings. High canopies or large plants using drip irrigation. Watering done three times a day with a certain volume. Source water comes from the Citarum river. Spraying plants depending on the type and level of attack and the type of plant.
Benara based greenhouse for cultivating paranet shaded ornamental plants. The new program being developed is a potted color (colored pot) with the purpose to better attract consumers with a color other than that also can be used directly (no need to transfer). Benara also pursue courses tissue culture medium for indoor plants.
Plants can be in retail sales for housing can also be for the landscape. Marketing system (marketing) initially only door to door or mouth to mouth. But now provided magazines, brochures, websites and tradelist published every three months. The advantage of tradelist, promotion becomes easier but the prices listed may be observed to be the benchmark for other manufacturers to compete against Benara. Developer Benara priority on quality, quantity, and disposal of plant cells. Trend in plants depends on IALI launderer (Indonesian Institute of Landscape Architecture).