has also gone ahead in terms of its brand building in India with a new Ad campaign.
The company says that the new ad campaign is not just for mere brand presence but also for generating a real feel with the customers. Fiat wants to show case how exactly it thinks about its customers. The new ad brings in the festivities of the desi tradition and the fashion of La Italia which in turn signifies the combo of Fiat’s path breaking technology and creations.
India which is rightly referred to as the land of festivities follows a wide range of festivals being celebrated in all parts of our country. Not to forget that the common vein that links them is its preparations and celebrations, that are carried out very passionately. The outcome is being happy, excitement, enthusiasm and its affection because it is reflected in its honesty and stronger ties.
At Fiat, we are proud of working in a synonymous way executing passionately at every platform related to car production. Starting from the guaranteed designs of our car are as timeless and stunning as always, to them a matter of convenience and comfort for drivers and passengers at every point of time. Also, not to forgot the creation of the heart of the car- The Engines, in a way no body would even possibly think of. This isn’t just engineering, it’s a philosophy and a vision because we believe that when you combine passion and inner drive you can create wonders.Fiat Linea
and the Fiat Punto
seem to be flavor of this festive season. The special festival discounts go up to Rs. 1, 30,000/- on the Fiat Linea and Rs. 75,000/- on the Fiat Punto. The special festival offer also includes an attractive exchange benefit of up to Rs. 20000/- package. This means that customers can actually exchange their old Fiat cars to buy new Fiat cars. The icing on the cake is the festival discount also extends to 50 months road side assistance package along with 1st year insurance for 1 Rupee only.
President and CEO, FIAT India, Mr. Rajeev Kapoor says that “With the launch of this campaign we portray our commitment towards the Indian market and communicate that this campaign has been designed keeping in mind the emotions, sentiments and key values deeply portraying our Indian connect. We at Fiat India hold the same values that an Indian holds. Fiat has exhilarating plans for this festival season. This is our first offering this festive season to celebrate and share the festivities with our customers."
This is looked upon as a bid to increase sales during the festival season. "With the launch of this campaign, we portray our commitment towards the Indian market and communicate that this campaign has been designed keeping in mind the emotions, sentiments and key values, deeply portraying our Indian connect," said Fiat India chief executive Rajeev Kapok.