Promotional schemes are considered fifth P of marketing. Promotional tools are used by marketers from many years. There are many ways of supporting sales of product by way of promotions. Some promotional items are given as free gifts and corporate gifts while some items complement use of the main item. Giving away a bag which has a name of your brand printed on it is considered as most cost effective way of spreading brand name. It not only serves a purpose of helping the client in carrying away goods but also make them messenger of your brand. This idea is very much used by brands across the world. Three reasons for such a great success of this idea are discussed below:
Public Exposure: A client that buys product from your store or company might or might not share his experience with others. But in case you hand him the printed bag as covering of his shopping material, one thing is sure that he will move across the city carrying your brand along with him. This process will get your brand maximum public exposure and best views.
Design and cost availability: Once you start distributing promotional material your brand, first constraint that one faces is monotonous gifts that are given. But promotional bags avoid any such thing. Promotional bags can be given in a wide variety of sizes, styles and material. It is also available in lots of price points. In case you are giving bag along with a premium product, a satin bag with great print makes sense. But if your bag is being given with a product that is mid or low end than a plastic bag with rubber print comes very cost effective. Thus, a style and price matched with your product lends great push for your product. Promotional bags can also be made in paper cover, which can be positioned as environment friendly bags.
Distribution Points: Many promotional products that you give away for highlighting your product have a constraint of participation by all the consumers. That means not all clients will benefit from the scheme. But promotional bag are used by all consumers and all of them will carry it with élan. This also means that you can have biggest of personalities carrying your promotional bags even without making a fuss about it.