Stories and novels in late Qing Dynasty were mostly carried in newspapers and magazines. They publicized advertisements in
ways similar to those that contemporary advertising is carried. Advertisements soliciting contributions for a special issue were carried in major newspapers and magazines; exclusive
fiction advertising columns were opened up in magazines; advertisements were also carried in single sheets of stories attached to newspapers delivered; introductions to stories and novels were printed in the back cover of single -article pamphlets. Through such advertising, propagators propagated the major purposes of publishing newspapers and magazines, i. e. to save the Chinese nation and the Chinese people, expounded principles for fiction writing, instructed writers how to draw upon artistic rules governing domestic and foreign fiction writing, advocated various strange types of fiction, emphasized copy rights, and indicated awards or fees for authors; sometimes they carried commercial advertisements which had nothing to do with fiction so as to enlarge their economic source. Fiction advertising in late Qing Dynasty promoted the circulation of fiction and contributed positively to the flourishing development of
fiction in late Qing Dynasty.