E-commerce trends from online
portals to business-to-business exchanges have captured plenty of headlines, but it''s now
becoming clear that these trends are merely sideshows to the Internet''s main event.In this bold and
authoritative collection of Harvard Business Review articles, editor and new-economy
expert Nicholas G. Carr argues that the real story of the digital age is happening below
the surface of commerce. Digital technologies are reshaping the very infrastructure of
business, requiring radically different ways of organizing, structuring, and operating
companies of all kinds. The result is the formation of an entirely new kind of
organization Carr calls the digital enterprise.Revealing the insights of
cutting-edge business thinkers, top corporate executives, and leading entrepreneurs
including Gary Hamel, John Hagel III, Clayton Christensen, EMC''s Michael Ruettgers, and
venture capitalist Vinod Khosia, The Digital Enterprise takes leaders beyond Internet hype
to answer fundamental strategic questions such as: Where will profits reside in this new
digital infrastructure? Who will capture them? How will your business need to be reshaped
to exploit new opportunities ahead of competitors?Each article explores the
form and economics of this new landscape, illuminating the workings of the digital
enterprise and exploring its influence on the day-to-day decisions today''s executives and
entrepreneurs need to make. Part I, "Remodeling Business," provides new
frameworks that break down how business is conducted at the most basic
level from how the value chain is constructed to how companies determine their positioning
and scope in the competitive arena. Part II, "Remaking Markets," examines how
the Internet is changing both the consumer and business-to-business marketplaces
from the evolution of the next generation of e-commerce to the new mobile
technologies that will become the heart of consumer marketing. Part III, "Reimagining
Management," explores the operational implications of the Internet from how to manage
and motivate talent to how to adapt internal processes to meet the competitive pace of the
digital age.Affirming not only the
challenges, but also the enormous rewards that lie ahead for today''s organizations, this
essential book is every manager''s guide to building a successful digital enterprise.