Future Advertising – Technology will play a major part in making the future of advertising more penetrating.
Thin video screen embedded in furniture and picture frames where ads will be shown in a way to remind the consumers the happy memories attached with the attributes of the product so as to influence their buying decision indirectly. Interactive television is the new technological revolution in which one can play along with game shows, vote in live polls, learn trivia tidbits, get game stats and purchase items just by pushing a button on his remote control. Web TV is another such innovation. In this they create Click-To-Video ads. When a WebTV subscriber clicks on a banner ad, they view a full-screen, full-motion commercial for the advertiser''''s product and are then taken to that company''''s Web site. Thus, the changing marketing culture has forced the marketers to rethink their philosophies, tools and strategies and to be successful in such a competitive world they have to constantly monitor the changes and in turn change their approach.