Tourism Promotion: Some Tips

Tourism Promotion: Some Tips

Khilendra Basnyat

Generally, tourism is lucrative to all industrialists, tourists and the community as a whole. However, proper management is necessary if tourism is to promote.

Satisfactory services should be given to tourists so that they will want to return, and new tourists will be attracted. They should be provided with accommodation, sightseeing, parking and the attractions of countryside. They should get information for them to enjoy their visit and must get value for money with tourists.

In many countries, some parts are overcrowded. However, the attractions of other places should be promoted to ensure what the economic benefits are more evenly distributed. Not only this, ways should be found to extend the tourist season into the leaner winter months.

Governments of respective countries should attract tourists by treating them hospitably. The British Tourist Authority and the four national boards were set up in 1964 for this purpose.

The English, Wales, Scottish and Northern Ireland Tourists Boards direct their marketing at both home and overseas and try to attract tourists to lesser visited areas. Their marketing departments organize advertising campaigns; establish marketing schemes with local authorities or commercial companies. These boards’ development departments extend and improve facilities by means of advice or grants. Such facilities can range from hotels to caravan parks and from fishing amenities to art galleries. These boards promote and develop tourism at the regional level by providing a wide range of brochures and guides and encouraging investment in tourism. Research and planning is also the responsibility of these boards.

Just as the British Tourist Authority and national boards in the United Kingdom, separate organizations with proper authorities should be established in concerned countries to promote tourism.