Dreaming and innovating are required, for progress of any
organization.
Resistance to change is also an important factor, which can hold an
organization, from going on the path of success. Revolutionary changes are required, for an organization to progress further. Ideas should be creative enough, to make profits. The top leadership should dream about the future of their organization, revolutionize it drastically, and taking it as a challenge, achieve grand success. This book has eight Chapters, and discusses various aspects of this subject. As per Chapter 3, we should imagine and innovate, and think of unconventional concepts. The author states four factors, which can be used to determine the potential of a new concept of business. Our model must be new unique, and profit giver and one which will get us good word from our customers. As per Chapter 4, with our sixth sense and willingness to go deep into the matters, we should see the writing on the wall, and visualize the expected
opportunity with clarity. As per Chapter 6, we must examine present status and the future expectations. Eight steps have been discussed about organizing a movement. Activists have some values, and can make big changes easily. Such people are needed in every organization. As per Chapter 9, nowadays speed of response and action are important. It is not in order to make big claims, with the ground condition far away from it. Innovation has to be done at fast rate. Its several options of strategy should be tested experimentally. These new ideas must be implemented in a revolutionary manner. This book is easy to understand. It is useful for the managers, executives, academicians, and students of management. A must read book.