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Color Me Indian

Article Summary   by:ElkabberAwi     Original Author: Ethar El-Katatney
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Music, spices, jewelry, Bollywood, long jet-black hair, floral wreaths, candles and color — all the things that usually come to mind when one thinks of India. And all things that featured heavily in Egyptian singer Hisham Abbas’s 2001song “Nari Naren” (My Fire is Two Fires). The song, which became an instant hit, captured the essence of the Indian-Egyptian relationship, one that began when Ancient Egyptians chose to wrap their mummies in linens imported from India: a relationship of fascination, mutual affinity and genuine fondness.

Filmed in Kerala in the south and at the Taj Mahal in the subcontinent’s northern region, “Nari Naren” is an explosion of colors, passion and life. Captivated by a beautiful Indian woman, Abbas sings to her at the Taj Mahal, chases her through a busy Indian market full of men in turbans and women in saris, and dances with her amid temples and lush scenery.

Dancing in a traditional sari, decked out in gold jewelry with braided hair reaching halfway down her back while she croons to him in Hindi, Abbas’s muse epitomizes a vision of India that has been cemented into Egyptian’s minds by decades of Bollywood hits, whose dramatic storylines filled with love, tragedy, tears and death have always struck a chord with the drama-loving public.

“Egyptians love Indians,” says Ajay Mehra, Vice President of Finance at Mena House Oberoi, a property managed by the Indian-based luxury hotel chain. “The first thing I am always asked when Egyptians realize I am Indian is whether or not I know Amitabh Bachchan, the famous Bollywood superstar.”

In the mid seventies and early eighties, Bachchan — the undisputed king of Indian cinema — was not only one of India’s most revered actors, but also one of Egypt’s. Rivaling both Omar Sharif and Nour El-Sherif, in Egypt, Bachchan became synonymous with India. His movies were screened regularly on Egyptian TV, he starred in Eid movies, and his posters sold abundantly. He was so famous that one Egyptian singer actually renamed himself Hamdi Bachchan (of the infamous folk jingle “Eih el asatok da”) in an effort to make his music more marketable here.

Today, Bollywood may no longer have such prominence in local cinemas, but its allure and memory remains. Ask any Indian here what reaction they get from Egyptians when they reveal their nationality, and the answer is unanimous: “India. Oh, Amitabh Bachchan!”

As Abbas’ video proved, Bollywood is still in demand. The recent popularity of productions such as award-winning film Slumdog Millionaire and MTV India, as well as an increased interest in yoga and the spread of Indian restaurants here also speak to the revival of a fascination with the country and its culture. Yet what is not as commonly noted, but equally thriving, is Egypt’s small and vibrant Indian community.
Published: May 18, 2010   
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