Why practice PR?
For fame and money! Do you find this appealing? Learning how to better know and communicate with your
target-audiences in order to increase your company''s profit and reputation.
What is the book about?
Not for priests, nuns or VIPs.Lidership,
sponsorship, community service, lobbying are the key words that will pop up in your common man'' eyes, eager to read more...This book written for those who are struggling in the bussiness industry or plan to do so in the future.
Is the book usefull? Taught question...
Let''s take 2 real-life situations.
1. If you are a person who enjoys learning by tables and diagrams: you will not be dissapointed!
2. If you lack ideas about improving your PR activities: you may have found the right book!
If you are neither 1 or 2, then you must be 3: undecisive reader, reading my abstract out of bordom, curiosity or who knows what...It takes several books on
communication to figure you (my reader) out!
Meanwhile, I am so sorry for you to say, I more interested in applying some advice from this book on my own benefit and simply practice PR! For fame and money, of course!