Based on other research papers, Television is the most powerful means of communication that affects even the viewer’s perception
of women’s role in the society, especially in Asian countries-setting audience which are still in the stage of accepting, neglecting and adapting behaviors brought by this boob tube.
Asians are known to have high value for women since time immemorial. Compared to other civilizations, Asian women, occupy important roles not only in the households but in the society as well. Female doctors and female priest are just some of the societal roles of women back then.
Asia, known as a melting pot of different cultures brought about by its open door for trade and commerce to different countries, civilizations, and other continents as well as by different colonization that took place. Each era represented by different era all contributed to Asian’s perception in women’s role in the society. American’s democratic principle for example, paved way to egalitarianism between both gender and gave Asian women the right to suffrage.
In these modern days that mass media is vastly adorned by the people, media set standards and give images on how to perceive something even an individual and in this case study, women. In asian culture nowadays, almost every home owns a television. For some, it is the major source of enjoyment and for others who are more critical; it is the most accessible means to get knowledge and information.
Television portrays women and the audiences are having their perception based on what they saw. The collective perception of audiences will later on develop to a societal perception. This study aims to know the relationship of television in the society’s perception to the role of women in the continent of Asia.
Due to the inquisitiveness of researchers, the subject matter begins with some factors that also catapult their minds that TV could transform any simple issue into a new image and later on, societal perception. The researchers chose the role of women as a social issue for the fact that women nowadays are different from the past decades focusing on the fact that television is a major contributor on this phenomenon.