Placing
Ads on Web blog pages is increasing rapidly. The advertisers are suggesting pre-designed blog ads or widgets for placement on blog pages. They have editing options also. A blogger can choose to modify the template to suit context, template and blog theme.Here are some proven tips that help bloggers choose right widget for their pages so that both advertisers and bloggers would benefit out of it. SOME BASICS The main purpose of any Advertisement is to produce sales for a product. An Ad must attract, hold and direct the
attention of the viewer. It should not only arouse interest in the
product but also sustain it. It must induce the
viewer to own the product. It must make one to remember its name and features. It should be made sure that it stimulates the viewer to buy the product. SOME TIPS and SUGGESTIONS Top half
page Ads attract twice attention than those that are placed in bottom half of the page. Bottom half page Ads should be compensated by strong colors. Right hand side of the page gets more attention. Mixing Ads and
text attracts more traffic. Total size of the Ads should be well proportioned to that of the page content. Too many Ads with little text or Too much text with few Ads are not
traffic friendly. Color, brightness, and form contrasts are crucial for attracting the viewer attention. Balance and symmetry of Ads is very important. The movement of eyes of the viewer across the page should be smooth and pleasing. Care should be taken that the interest of the viewer is sustained through headlines, textual formatting and novelty. Repetition of an Ad suitably is also necessary for traffic generation. Use of emotional appeal also helps keep viewers glued to Ads.
More summaries about the Art of making Advertisements for Blogs