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The purpose of this study
is to analysis of market share of Indonesia's CPO export, and was
conducted during 4 months from April to July 2010. Data CPO exports from 1996-2008 were used.
The results showed that market
share of Indonesia's CPO export was influenced by market size amounted to 132.14% (early period),
120.15% (period I) and 140.75% (period II), the distribution effect of -0.88%
(early period), -0.57% (period I) and -40.77% (period II) and the
competitiveness effects of -31.26% (early period), -19.58% (period I) and 0.01% (period II).
size is significant source of growth compared with the effect of market
distribution and competitiveness influence is negative. The contribution of the market distribution is negative on the growth of
real exports due to the export growth which low concentrations (in relative demand growth below
the world) importing country. Indonesia's CPO export
market share has increased from 3,703.99 thousand tonnes
(72.61%) early period (period 0) to be 9,363.72
thousand tonnes (60.80%), with a total gain of 5,659.73
thousand tonnes. Indonesia's market share has not been strong marginally from
72.61% to 53.71%, most of its influenced by
market size compared to the the distribution and competitiveness.
The total value of exports increases in the early period (1996-1999) reached 5,659.73
thousand tonnes. The increase was caused by the impulse market size effects of
7478.59 thousand tonnes, while the effects of distribution and competitiveness were offers negative influence. Export value of
Performance Ratio of Indonesia CPO export in 1996 was 3.33,
decreased to 2.91 in 1997 to 1999, but then increased to 2.12 in 2000 and in
2005 reached the highest level of 7.40. export value of Indonesian CPO
performance ratio was lower than other countries such as Malaysia, Colombia,
Ecuador and Guatemala.
This shows that
Indonesia's CPO export performance has not been a good international market due
to the composition of primary products only concentrate on products which have
relatively low global demand. Moreover, Indonesian CPO exports was concentrated on
specific market namely Asia, so
that changes that occur in those markets will have a major impact of Indonesia's
CPO export performance. Based on the the results indicates that Indonesian CPO export competitiveness in world markets were still
compared with other countries. The low competitiveness of Indonesian CPO
exports due to the low
quality which causes to
low prices. Besides, the benchmark export price is still determined by the foreign
exchange rate (dollar).