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Global or International Marketing Book Summary

Summary by : VoMaNi
Visits : 49  words: 600   Published: January 13, 2008
In theory, globalization provides an opportunity to   raise incomes through increased specialization and   trade. This opportunity is conditioned by the size of  the markets in question, which in turn depends on   geography, transportation costs, communication   networks, and the institutions that underpin markets. We  experienced rapid changes in the global economy. Barriers to the free flow of  goods, services, and capital came down. The volume of cross border trade and investment grew more rapidly than global output, indicating that national economies were becoming more closely integrated into a single, interdependent, global economic system. As their economies advanced, more nations joined the ranks of the developed world. There were four concepts of globalization (1) technological innovation and information   revolution; (2) trade liberalization; (3) internationalization  of capital;  and the  (4) new international division of labor. Trade liberalization is defined as the    opening up of borders so goods and services can move    freely across border without any restrictions from  tariffs and non tariffs barriers. Trade liberalization has aggravated the gap   between rich and poor countries. The internationalization of capital on the other hand,    focuses on the growth of international   capital movements and the merging of capitals. There is  flow of capital to   profitable opportunities, in the form of monopoly   capital with its defining   characteristics—imperialism.  The existence of free trading was  believed by influential economists, politicians, and business leaders that  prices for goods and services will be lowered and this will stimulates economic growth.  Incomes of consumers raise. This will also helps create jobs in all countries that participate global trading system. Its existence will benefit outweigh the costs. Countries specializing in the production of goods and services produce more efficiently. Goods not specialized are imported. Say for example: US purchases low cost China textiles, Americans will have more money to buy other products in this case Chinese will have more money to buy American products. Giant investors move to less developed countries that lack adequate regulations to protect labor and the environment, though they might increase pollution and exploit  the labor force. Improving the investment climate in developing   countries, encouraging investment and creating jobs   requires good economic governance, the enactment of measures to combat  corruption, better-functioning bureaucracies, better regulation, contract enforcement, provide    social protection to a changing labor markets, and structural reform to encourage domestic competition, improve  delivery of education and health  services  are the new global deal.
 
 

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