Every student is aspiring for a career in his or her life. But he or she is often advised by his or her parents to go for traditional careers like law, engineering, medicine and so on. child is the most prized possession for their parent.
The career guidance and counseling sessions aim to introduce the aspiring students various new careers, curriculums, courses and the educational institutes on the one side and find out the student’s attitudes and aptitudes to match to the world of job.
The title ‘Alternative Career Choices’ by Usha Albuquerque, and Amrit Sujan introduces new career opportunities (they are not popular as traditional careers) to the aspiring students. The careers discussed in detail include fashion designing, public relations, journalism, mass media (press, radio, TV), information technology, management, advertising and graphic designing.
The book covers each career as a separate topic. The topics are as usual organized with information like essential qualification requirements, personal attitudes and aptitudes, career specific options, job and job elements, pay scales, educational institutions etc., All the careers are considered with reference to job prospects in India in the future. The book introduces the topics in a simple language and the style is lucid. The book will be immensely useful for all those seeking alternate career choices.