As talks Lauand, it seems that the times we live in differs from the past, especially not by the need to face the weather or lack of technical field on the phenomena of nature, but by descaminhos, anxieties and uncertainties,. And all this, according to Melman is due to a new way of thinking, judging, etc.., Which is incorporated to human life and is not, however, from the ideal of I of each individual, but what can you provide satisfaction even if they do not respect the human moral and ethical limits. For him, this is a new economy mental, dedicated exclusively for pleasure, a fact that may even trigger great suffering. Are not accepted more effective guidelines that can guide the thinking of human beings, especially the idea of obtaining a success at any price. This is reality that is presented, Lauand believe that the tragedy of human suffering, in fact, is the testimony of their own experiences, as do not have the aid and the pursuit of reflexivity. Following this reasoning, Melman says that the individual has never been so free and at the same time, so barren of thought and, therefore, is being conducted, basically, the world of the show, which is the main cause of the crisis of identity today as this. This occurs especially when the individual is seen facing any kind of obstacle: they feel confused and insecure, since, has not developed, is not able to use their ability to think. It also can not rely on experience and reliable, so it is normal to feel weak, vulnerable and oppressed, because, what is valid for life are present appearances, the need for acceptance and confirmation of external ie, the concern is more towards the look and think of others, and not to the essence and truth inside. Hence the gradual increase of cases of depression, given that the personal defenses were mined, purposely, by the processes of manipulation of the consumer society, these processes that disable the individual to self-sustain and support the critical others. Melman also emphasizes that the aesthetic is occupying the place of ethics in today''s world, because what really matters is being on the scene, capturing views to be seductive and so the image has become crucial for people to feel accepted for others, and is also an easy way to earn money.
And that is where he finds a major conflicts, especially among young people who began to worry about the aesthetics, but so far beyond what is considered normal for this age group, becoming a negative factor, it turned into something essential to become recognized by others. How could it be otherwise, set up a serious and unprecedented crisis for human life: the inability to differentiate what is needed of what comes from the desire and, consequently, the detachment and contempt for those who have wisdom, especially older people, because even bring moral and ethical values that little interest to those who want to be seen by others, whatever the price to pay for it. Analyzing the paradox that today permeates modern society, the only certainty is that you have to live in a world that despises the exercise of reflection and therefore the risks created human progress, because, as writes Lauand, nobody gives as has. When we neglect the internal structure in favor of approving outside, there is a great threat to the media that maintain the self-sustaining. The non-recognition of mental and psychological blocks that can not perceive the individual with the necessary clarity that life is important in interior and security integration with the personal characteristics and subjective. The look into what is built, which causes the individual to recognize their capabilities and limitations, and this is only achieved through the self, which leads to true recognition of yourself. The look of the other is only important for those who need to show the world the false reality that lives, or to lie to yourself.