This is the era of the individualismo, where the own interests are in first plane and the projects are centered in the material and the economic thing. A right degree of ego we needed it because it helps us to value to us and to progress, is what pushes our ambitions and gives desire us to follow ahead with new goals, increasing the self-esteem. However, at the moment in the world there are subjects (and also organizations) that presents/displays an excessive narcissism and can be very detrimental. Glamour, the luxurious cars and the perfect bodies are ideal and excellence. Today the culture privileges “to have” in place of the “being”, the competition foraz, the money, the power. Go values. The programs of TV with greater ranking make cult of the beautiful bodies, the competition and the individuality, sometimes disguised in helping or making a good to the community. They are success because people request them, “wants them to see”. The companies privilege the economic factor. Wild Capitalism does not consider to the people like subjects with desires and necessities, but like objects, often manipulable. Many companies dismiss the workers without concerning the situation to them in which they are. The environmental contamination, the climatic changes, the present environmental catastrophes, accelerated defrostings, lamentably also is consequence of the values that prioritize at this time.
That distant we are of our ancestors, for those who the happiness was bound to the well-being of the groups and that took care of mainly by the nature, they sabian to wait for its surroundings and they respected it. They became aware of which they comprised of a whole.
Many sociologists have characterized this was like the “narcisista time”, “the culture of I”, “the loss of sense ", “the apathy of youth”.
Despite and the good news it is that a new current of solidarity in the world is emerging and this makes us reflect on the necessity to return to privilege those values related to being one with the other, to connect, to help to us the other, to cooperate, to participate and to jeopardize to us with the community and environment, to feel to us useful for the others.
Many ways exist to help and to jeopardize to us. The options are innumerable that there are at the moment so that we leave of side our individualismo and to begin to be shared in common.
The sprouting of ecological associations that untiringly work with the prevention and the care of environment, to those who we can help collaborating so that they can fulfill his “or our” goals, medical associations that work without profit aims, associations of charity before the natural disasters in the world, associations that fight to preserve one of the devaluated vital elements more of the moment: the water, so that all we pruned to accede to her with facility, like the request of Live Earth, that will join companies so that the water is considered like basic human right in the Universal Declaration of the Human Rights of the UN. Examples as these exist many more and estan also arising in this were of the man posmoderno. People and organizations who all the days help in anonymous form (or not) their resemblances.
According to Polish sociologist Zigmunt good Bauman or the positive thing of the era of the individualismo it is the right of the people to be different, and to voluntarily choose its own models of happiness and styles of life that agrees to them more. But also the good thing is that it has been reflected on certain values of the human being that were had lost and that estan emerging gradually, necessary so that the society evolves in the sense of the communal property. Single we must put off center the glance of we ourself to be able to put it in the others and to share with them, it is probable that thus we find a sense to our lives, and perhaps fullness and happiness.