Culture jam is not just a title of a book written by Kalle Lasn, it is also a call for activism for a better world. Lasn is not just an author or Philosopher, he''s also an activist for cultural, ecological, economical and political change. The main claim (and aim) of this book is to point at the destructive effect of Global Capitalism, leaded by USA, on the world and mankind. This claim is essential for the next level, where Lasn wants to recruit the readers for a revolutionary group, which would change the common cultural praxis. Lasn calls for a total cultural revolution which would save world ecologically and the human kind culturally, starting at jamming culture.
The first chapter of the book contains a review of the global Capitalist culture which we live through. One of the main points made by Lasn is about the unhealthy food we''re consuming, making us less healthy than before. He claims also that we''re watching too much TV, what makes us subjects to the manipulations of the monstrous corporations economy. Lasn tries to sketch the Western routine and then to criticize the effects of the Capitalist economy on our lives.
Lasn sketches some active alternatives against this depressing economy,calling for less dependence on those global corporations, while jamming their cultural activities.
Lasn''s analysis about our lives as oppressed subjects should make us leave our couches and stand up for our rights as free human beings. But the strong call for activism is also the weak side of this book. Lasn''s calls for activism are sometimes shallow like manifests of young revolutionaries.
I think that ''Fight club'', the Anarchist movie made about the consumer society demonstrates some radical ways, in which people can jam culture. In this film we could see how they burn stores of big corporations like IBM, making doves shit on fancy cars and other strategies. But we shouldn''t forget that this film was produced in one of the giant corporations in the film industry, giving free (or not...) advertising for other corporations such as Starbucks, IBM, Ikea and Pepsi.