'Mickey Mouse to cheer for Mumbai Indians'
Nita Ambani has invited Mickey Mouse to cheer her Mumbai Indians team. She has taken an innovative step of joining hands with Walt Disney to provide an exclusiveness for her team. The acquisition of the most expensive team in the year of 2008 for $111.9 million, Nita Ambani had amazed everyone by being invulnerable to criticism and has strengthened the team throughout these years.
Speaking about the financial status of her franchise, Nita Ambani commented that they will be able to break even in the long run maybe. However, their objective at present for the team is to be a strong and satisfactory brand that is financially independent without the support of the RIL (Reliance Industries Limited). Mumbai Indians has been the team with the maximum number of fans in Facebook and has appealed millions of people globally with cricketers like Sachin Tendulkar in the team.
Ronnie Screwvala who heads the Walt Disney India is quite delighted with this alliance. He mentioned that "Disney being the most acclaimed brand internationally has only bonded with brands that are commercially feasible in its nature." I also feel that this coalition of Mumbai Indians and WaltDisney will expedite the aggrandizing of brand equity for both the brands. Besides, it is the insight and vision of Nita Ambani that has led to this exciting coalition."