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Shvoong Home>Society & News>Short Columns>5 Most Wanted Ways to Make Money From Your Website Summary

5 Most Wanted Ways to Make Money From Your Website

Article Summary   by:aqeelmalik15     Original Author: aqeel
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1. Pay Per Click Advertising

You can probably guess from the name how you earn money from this method. You get paid for every click a visitor makes on these ads. You sign up to a provider and they give you a code for you to place on your site. The provider will then send contextual ads to your site (either image or text based) that are relevant to the content of your website. Google Adsense is the most widely used provider of this service, but there are many others out there.

Pay per Click (PPC) ads vary in profitability depending on the amount of traffic your website gets. Only a small percentage of people will click on these ads, so to earn a lot of money from them you will need a lot of traffic.

The click-through rate (CTR) of your visitors depends on the design of your website. Certain parts of your website pages are more valuable than others, so to increase your CTR these PPC ads can be placed there. For example, space at the beginning and end of articles/blog posts are highly visible, so by putting a PPC in these positions may increase the chances of someone clicking on one. If on the other hand you place these ads at the bottom of the page where nobody can see them, then nobody will click on them.

The cost per click (CPC) can also determine how much you are likely to earn from this type of ad. Adverts that display financial products or mortgages will generate you more income due to the higher price of the actual product, compared with perhaps children’s toys. The former may pay you as much as $1+ for every click through by one of your visitors, whereas a click on toys may pay you only a few cents.

Which ads shows up on your site is dependant on the content of your website. After all, it would be daft showing financial products on a website that talks about children’s toys and vice versa.

PPC ads are a good way to easily start making money on your website. However, to make serious money from them you will need lots of traffic.

You can find PPC adverts for your website at these popular sites:

  • Chitika
  • Clicksor
  • BidVertiser
2. Cost Per Mile Advertising

Cost per Mile advertising (CPM) is similar to PPC advertising, however instead of getting paid on a per-click basis, you get paid according to the number of impressions (page views) you get. This is worked out for every 1000 impressions that it has. For example, a website that gets 200,000 page views per month that displays a $1 CPM ad will generate you $200 a month!

There are a number of different CPM providers out there that you can get ads from. Each varies on how much they will pay you, generally the better the provider the higher rate you will be paid. This is because the best providers have access to more and better quality advertisers that are willing to pay you more.

Just like PPC, CPM adverts can pay you more depending on where the advert is placed on your website. The higher the ad is placed and the bigger the ad is, will generally make you more money.

CPM adverts are beneficial for websites that have lots of traffic and a high page view per visitor ratio.

3. Text Link Ads

This type of advertising allows you to place text based ads within the text of your articles. For example, if you are writing an article about a certain software, you can place Text-Link-Ads within your text that would refer your viewers to that particular product.

You can’t just link to anything though, you need to sign up to that specific product affiliate advertising scheme or you can sign up to a specialised provider who will automate the service.

Text-Link-Ads are quite good as it offers a non-intrusive way of advertising that won’t put off your readers.

4. In-text Ads

Very similar to the above text link ads, ‘In-text ads’ are adverts that are placed inside your text content such as articles or blog posts. You can sign up to an In-text advertising provider that will place sponsored links within your text. These are double underlined to make them stand out from other links, so that when a user moves the mouse over one of them a small advertising pop-up will appear. The user can then decide if they want to click on it, which will make you a small amount of money.

These types of ads are a bit more obvious than the previous type, which can put some people off. If used properly, they can make you a nice amount of money.

5. Advertising Widgets

This method is relatively new on the scene. An increasing amount of people are using widgets on their websites to generate some money. These widgets are designed so that they can be easily placed onto a website without any hassle, which display a mixture of PPC, text link ads and affiliate programs.


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Published: March 21, 2012   
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