1. Pay Per Click Advertising
You can probably guess from the name how you earn money
from this method. You get paid for every click a visitor makes on
these ads. You sign up to a provider and they give you a code for you
to place on your site. The provider will then send contextual ads to
your site (either image or text based) that are relevant to the content
of your website. Google Adsense is the most widely used provider of
this service, but there are many others out there.
Click (PPC) ads vary in profitability depending on the amount of
traffic your website gets. Only a small percentage of people will click
on these ads, so to earn a lot of money from them you will need a lot
The click-through rate (CTR) of your visitors depends
on the design of your website. Certain parts of your website pages are
more valuable than others, so to increase your CTR these PPC ads can be
placed there. For example, space at the beginning and end of
articles/blog posts are highly visible, so by putting a PPC in these
positions may increase the chances of someone clicking on one. If on
the other hand you place these ads at the bottom of the page where
nobody can see them, then nobody will click on them.
The cost per
click (CPC) can also determine how much you are likely to earn from
this type of ad. Adverts that display financial products or mortgages
will generate you more income due to the higher price of the actual
product, compared with perhaps children’s toys. The former may pay you
as much as $1+ for every click through by one of your visitors, whereas
a click on toys may pay you only a few cents.
Which ads shows up
on your site is dependant on the content of your website. After all, it
would be daft showing financial products on a website that talks about
children’s toys and vice versa.
PPC ads are a good way to easily
start making money on your website. However, to make serious money from
them you will need lots of traffic.
You can find PPC adverts for your website at these popular sites:
2. Cost Per Mile Advertising
per Mile advertising (CPM) is similar to PPC advertising, however
instead of getting paid on a per-click basis, you get paid according to
the number of impressions (page views) you get. This is worked out for
every 1000 impressions that it has. For example, a website that gets
200,000 page views per month that displays a $1 CPM ad will generate
you $200 a month!
There are a number of different CPM providers
out there that you can get ads from. Each varies on how much they will
pay you, generally the better the provider the higher rate you will be
paid. This is because the best providers have access to more and better
quality advertisers that are willing to pay you more.
PPC, CPM adverts can pay you more depending on where the advert is
placed on your website. The higher the ad is placed and the bigger the
ad is, will generally make you more money.
CPM adverts are beneficial for websites that have lots of traffic and a high page view per visitor ratio.
3. Text Link Ads
type of advertising allows you to place text based ads within the text
of your articles. For example, if you are writing an article about a
certain software, you can place Text-Link-Ads within your text that
would refer your viewers to that particular product.
just link to anything though, you need to sign up to that specific
product affiliate advertising scheme or you can sign up to a
specialised provider who will automate the service.
Text-Link-Ads are quite good as it offers a non-intrusive way of advertising that won’t put off your readers.
4. In-text Ads
similar to the above text link ads, ‘In-text ads’ are adverts that are
placed inside your text content such as articles or blog posts. You
can sign up to an In-text advertising provider that will place
sponsored links within your text. These are double underlined to make
them stand out from other links, so that when a user moves the mouse
over one of them a small advertising pop-up will appear. The user can
then decide if they want to click on it, which will make you a small
amount of money.
These types of ads are a bit more obvious than
the previous type, which can put some people off. If used properly,
they can make you a nice amount of money.
5. Advertising Widgets
method is relatively new on the scene. An increasing amount of people
are using widgets on their websites to generate some money. These
widgets are designed so that they can be easily placed onto a website
without any hassle, which display a mixture of PPC, text link ads and