Bangalore Mirror-read 40 pages at one rupee
Bangalore has got a brand new tabloid newspaper, ''Bangalore Mirror''. An all-colour morning daily that cuts through the clutter to give news the way readers like it — crisp, pointed, and in a language they speak. Bangalore Mirror is a paper for today''s young reader who dislikes the hypocrisy and double-speak that epitomised the earlier generation.
Says Bangalore Mirror editor KR Sreenivas "We''ll tell stories with a spirit of fun; we''ll expose political fraud, highlight civic issues, crusade against denied justice — in short, issues that anger readers. But we''ll do it all without ''gyaan'' or ''fluff''."Bangalore gets brand new tabloid ''Bangalore Mirror''
According to the Times Group, the news in the Bangalore Mirror will be crisp, pointed and in a spoken language.
Priced at rupee one, the 40-page newspaper will be all-colour.
The Bangalore Mirror has replaced broadsheet English daily, Vijay Times, which was owned by transport baron and former BJP MP Vijay Sankeshwar.
Last year, The Times Group had bought Vijayanand Printers Ltd, which included Vijay Times and Vijaya Karnataka -- the largest selling Kannada daily.
Vijay Times was perceived as a competitor for the Times of India.
Last issue of Vijay Times came out on Thursday, as Bangalore Mirror took its place on Friday.
So far, tabloids have not fared well in Bangalore. As such, the Bangalore Mirror will be both an opportunity and a challenge for the Times Group.