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The Hindu

Article Summary   by:sspriscilla    
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Every person should feel important on his own, without having others to appreciate and encourage him; to contradict and to suggest. He should love himself, pat himself when depressed, make suggestions for his betterment and spend time in solitude, thinking and analyzing ways and means to improve his riches and values. Above all he should feel good of himself. That is his BRAND image.
A brand image provides an identity, sends across the right message and helps the opposite person understand who you are, in a jiffy. Every person has his or her own brand image. When you don’t attend a party, do your friends feel your absence ? When you are away from home, do your family members feel the vacuum ? If yes, you have a good brand image. It starts from a smaller circle and develops into universal identification.
BRAND can be defined as Base, Reputation, Achievement, Net-worth and Dividend.
In certain people’s company, we feel happy and relaxed. Their reflections are soothing. They are confident, yet humble. That is called base. One’s body language, communication skills, smile, pleasantness, ethical values, leadership qualities, etc., constitute one’s base. One should persistently enrich it.
Without reputation one cannot develop one’s brand reflection. A person devoid of character, however rich or powerful, cannot claim a respectable eminence.
Next quality is achievement. Your brand image is directly proportionate to your accomplishments. No matter how small your achievement, it keeps you energetic and cheerful. If you want to succeed, be in the company of successful people.
Your net-worth should improve with time. Add some wisdom and pleasure everyday. The day you have not enhanced either your wisdom or happiness (when compared to yesterday), consider that day as wasted.
Happiness and wisdom are nature’s dividend bestowed only upon mankind. But still certain people unfortunately do not utilize the opportunity.
Even to buy a commodity, we go for a brand name. Multinational companies spend billions of rupees to boost their product’s brand image. Then why don’t we, humans – the most valuable creation on earth – not invest on improving ourselves. The investment here, is our time, to analyze our strengths and weaknesses, our opportunities and threats, deal accordingly and emerge richer, stronger and more confident of ourselves.
Published: April 20, 2006   
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