It is reported by CNET technology information net on 25th September the measure of IBM buying commercial analysis company Netezza is shocking. The reason as follows: at first, IBM already had similar product in this field, why does it buy another company (buy wholesale)?
Secondly, IBM invest 1.7 billion USD to buy a company whose annual income is 191.6 million USD, profit is 4.2 million USD. The gap is too big. IBM possesses a set of completed Smarter Planet commercial analysis product and service.
Netezza possesses commercial analysis equipment with faster speed. Any rapid commercial analysis equipment is popular, even hotter than virtual storage. HP bought virtual storage company 3Par with larger quantity of capital recently. We can understand the importance of commercial analysis equipment by Oracle measure.
Oracle new joint president Mark Hurd expressed in the Oracle meeting, the company has released integrated Exadata, integrating hardware and software in the same body. It can conduct rapid commercial analysis.
EMC bought Greenplum recently, it is building brand new data calculating products department with Greenplum jointly (wholesale products). EMC even expresses it will release the equipment based on Greenplum technology in the future soon.
Following is IBM buys Netezza, hoping speed up the step of entering commercial analysis equipment. The final direction of this trend will be determined by HP and Dell.
Beside the short-term benefit brought by IBM buying Netezza, it also has important meaning for IBM long-term location. Traditional data storage has died by speaking essentially. What customer need now is the speed of visiting information. This equipment generates instant or near instant information through analyzing extreme large data integration in plenty of resource by the means of ETL.
This is a giant chance by itself. Especially have bigger meaning when comparing it with human brain. Our brain can receive plenty of sensual data and make related judge to be clear that where he is, what he is doing and know what he think, this is just the treating method of supplying data which is exploring now.
That is, new equipment representative the appearance of new calculating model, it can imitate human brain. Mastering the chance of commercial analysis equipment is equal to master competitive instant commercial information. From: wholesale electronics-Rihey co.,ltd goodscool