THE KEY WORD TRADERS
PEOPLE BUY AND SELL STOCKS, CARS, AND EVERYTHING ELSE. BET YOU HAVE NOT HEARD OF OF A TRADE I8N WORDS !!!
Imagine a world in which you don’t have to venture out into the big polluted world of cutthroat competition and annoying colleagues .a world where you don’t have tosharesomeone else sweat on a crowded Virar local or deal with youeboss intimidating presence.
Better Still: imagine rather a world where you can sit in yourpajamas and workout of the comfort of yourhome, sit in your pajamas and generates more than 7 lakh each month buying and selling words.Yes .You read right. Buying and selling words .Like you would buy and sell stocks on a stock exchange or sugar futures at a commodity exchange.Those in theknow call it keyword Arbitrage.—a cottage industry;but woth a few million dollars.
Deepali Panjabi knows, she works at Mumbai based start up called Pinstorm Technologies , A post graduate in commerce , she is part of a three person team at the company which bids for as many a million words for eBay (India) an outline auction house .Intrigued ? Well you have a good reason tobe .Few people actually understand what she does.
Assume for a moment you are in the market to buy a cell p
When you do that the search engine throws up responses to the term you are looking for: On the righe hand corner of your screen though . you will see another set of results that throw up under a different heading –sponsored Links.
Results that appearhere have been paid for : Unlike in the physical world though where everything is rather straight things are different online;Here you pay only if the ad invites attention. So if you, a potential buyer chosses toclick on a sponsored link, the advertiser pays Google anything between 5 cents (Rs. 2.25) to as much as $50(RS2,200)—in increments of cent.The price an advertiser pays for a singleclick you make on the ad depends on how fierce bidding can get between various advertisers.
This is where Deepali comes in.Buying and selling cell phones is very popular on eBay .,So she got to make sure that each time somebody from India site top visibility.
With the help of some fairly complex algorithms, she keeps a hawkeyed watch on the prices of various words that hold the potential to generate sales for eBay (India) .Then .she puts up competitive bids for them on the face of aggressive bids from competitors.
There are few caveats though, For instance if you are in Brazil researching cell phones ,and eBay(India) popa upfront, there no way it is ever going to translate into a sale.Niether does the Indian site ship to Brazil nor will the Brazilians be interested in buying from a place almost 10,000 miles away from home. The price, Deepali chooses to pay . therefore . also ought to be geography-specific.
This however is only the tip of the iceberg .There is a good chance that you are a twerp and don’t know how to spell “cell phone” and end up punching in “cell fone” .Deepali studies how often such mistakes are made if there is merit in bidding for a mistake an unlettered idiot makes.Incidentally . the frequency is quite high and if you were to type “cell fone”, eBay does indeed pop up.
From here on, the business only gets more complicated .But then, the rewards are huge. That is also the reason why Google earns a few billion dollars in less than a decade of existence.