MOUTHSHUT WIDE OPENS ITS MOUTH
The Mouthshut.com about which there is a write-up on this website is up for grabs. This is one of the items in the latest business news flash in The Hindu.
Going by the flash, Mouthshut is looking for a suitable buyer. It already has enough partners. Mouthshut was incorporated in 2000. It has offices in Mumbai, Vienna, Virginia and Dubai. DesignMD.com, Angel Investors, and Direct Information Technology are its partners. So what it needs now is a buyer.
The suitability of the buyer is both of the money bag and the Mouthshut’s mission objective. About the first nothing is said. About the second the flash says, quoting Mouthshut CEO, that the buyer should guarantee that the Mouthshut members are treated well.
Going by the news flash Mouthshut is a leading person to person information exchange, though no details are given about the nature of information exchanged and the nature of the exchange. One has to infer that the exchange is Mouthshut providing a platform for consumers to voice their opinion on various products and services. These products are, one has to believe, sold to 250 million Indian consumers.
The website is reportedly accessed by nearly 70,000 visitors a day. It now plans to commence a programme for cross selling among customers. So Mouthshut is trying to open its mouth wider from making its surfers voice consumer opinion to making its surfers buy consumer products through Mouthshut. The main beneficiary of both is no doubt the Mouthshut itself.
Strange are the ways of Cyber Chicanery.