Brand Reviews, Summaries, Synopses & Abstracts

Brand Reviews, Summaries, Synopses & Abstracts

Summaries 31 - 40 out of 62

 
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Creating Brand Loyalty

Author:Richard D. Czerniawski and Michael W. Maloney  Abstract by:getAbstract
The Management of Power Positioning and Really Great Advertising Read Abstract
Published: April 20, 2009 Visits: 0 words : 900

Global Brand Strategy

Author:Sicco Van Gelder  Abstract by:getAbstract
Unlocking Brand Potential across Countries, Cultures and Markets Read Abstract
Published: April 20, 2009 Visits: 0 words : 900

The Brand Bubble

Author:John Gerzema and Ed Lebar  Abstract by:getAbstract
The Looming Crisis in Brand Value and How to Avoid It Read Abstract
Published: April 20, 2009 Visits: 0 words : 900

The Brand Called You

Author:Peter Montoya and Tim Vandehey  Abstract by:getAbstract
The Ultimate Brand-Building and Business Development Handbook to Transform Anyone into an Indispensable Personal Brand Read Abstract
Published: April 20, 2009 Visits: 0 words : 900

The Brand You 50

Author:Tom Peters  Abstract by:getAbstract
Fifty Ways to Transform Yourself From An "Employee" Into A Brand That Shouts Distinction, Commitment, and Passion! Read Abstract
Published: April 20, 2009 Visits: 0 words : 900

Managing Brand Equity

Author:David A. Aaker  Abstract by:getAbstract
Capitalizing on the Value of a Brand Name Read Abstract
Published: April 20, 2009 Visits: 1 words : 900

The New Strategic Brand Management

Author:Jean-Noël Kapferer  Abstract by:getAbstract
Creating And Sustaining Brand Equity Long Term Read Abstract
Published: April 20, 2009 Visits: 0 words : 900

Brand Equity

Summary by:AcaDemon
Read Summary
Published: November 12, 2006 Visits: 29 words : 300

Marks and Spencer: Brand Stretching

Abstract by:AcaDemon
Read Abstract
Published: November 12, 2006 Visits: 25 words : 300

Brand Extension in the Food Industry

Summary by:AcaDemon
Read Summary
Published: November 12, 2006 Visits: 17 words : 300
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