The craft of copywriting
This is an exciting book on copy writing by an eminently successful copywriter from India. June Valladares has written this useful book drawing from her own brilliant and vast experience in this thrilling occupation over several years.
Written in easily understandable and friendly style, this book is indeed a boon to the student of advertising as well as to anyone interested in the great art of writing copy that sells. The author has covered all aspects and types of media with regard to advertising and given a step-by-step handbook kind of guidance in this valuable book. Having worked in top Ad firms in India and by quoting extensively from the experts in this field, June has made this an authentic text.