When people say online marketing is different from physical salesmanship, I hardly agree with them. In both the cases you want to persuade the customer without showing desperation for making a sale. Product promotion using content is the novel yet traditional way of making sales.
Like a polished salesman your main task is to maximize your conversion rate. Doing that with just words can be tough as physical salesmanship has body language which can play a decisive role if used properly.
To leverage the inherent potential of internet community, companies are resorting towards content writing agency for increasing sales. Now it depends solely on the content developer to make that happen for the company. Here is a 5 step process for content development to accelerate conversion rate.Know your client and the product
No writer can deliver his best without knowing the client and its product properly. A single glitch in information and your client will suffer badly and so will your reputation as a writer. Generate a list of questions that covers all that you should know about your client and product.Identify your target group and find out what appeals to them most
If your client is a computer game developer, you have to find out about the gaming niche in and out. Find out what appeals to them the most and how your new product can attract them. Provide them with interesting facts about the niche so that they keep on reading to the end.
Do not impose, just demonstrate
With so much of marketing people see in everyday life, they are now fed up of hardcore marketing. Under such circumstances, you have a limited window for product promotion. The answer to this can be demonstrating your product as a solution to their problem. Target their problem and offer a solution through your product. Most people turn towards internet for finding answers and if you succeed in providing that your job is done. Keep things simple
Simplify the concept for people so that everybody can understand it properly. Do not use words that can compel them to use dictionary, they are not going to use it anyway. They will simply leave the page. Even if you have to use technical jargons, explain the meaning of every term so that a novice in the field can also have a grip of the topic.Ease of access
Facilitate easy accessibility so that your prospective client can reach to you with putting in extra efforts. People have a lot of other things to do as well and nobody is going to go an extra mile no matter how well you have handled things so far. This depends a lot on your contact us page. Provide them with icons that allow them to connect with you with a single click of mouse.
Increasing conversion rate depends on how well you target their demands and equally on how you project your product as the best option. Web copywriting is more of an art than a business. The better you are in it the better it is for you and your client.