Edit # 3: 25 april, 2010
The Branded Content Marketing Association encompasses members spanning world leading brands, broadcasters, filmmakers, studios, producers, advertising agencies, media planners, publishers, games and music producers.
Benefits for advertisers and brands
■Access to the case study library and exclusive case studies of branded content
■Market data relating to branded content
■Glossary of terms
■Access to the latest branded content research$
■Networking with other branded content international professionals$0 $0 Benefits to content creators/producers/distributors
■Access to advertisers and their agencies
■Access to latest branded content developments and best practice
■Access to market data relating to branded content
■Access to the latest branded content research
Benefits to agencies and the advertising community
■Access to branded content focused producers
■Access to latest branded content developments and best practice
■Association with the loudest branded content voice in the media
■To share market information, industry standards, and best practice
■To promote innovative discussion that develop new partnerships and business opportunities Updated