The advent of internet has taken the world by storm. The internet began in 1969 as a medium to exchange information between the military officers. This was according to them a way to exchange information among the service men and higher officials with the help of ARPA (Advanced Research Project-Department Of Defense). This was the evolution of internet initially designed for Military and governmental use. The medium of Internet proved to be a “catchy” one and gradually started to grow involving organizations, ammunition companies and finally the Individuals. The growth of public inside a private domain forced the military officers to give up the idea of transmitting information via this medium. Since then the “bond of love” between a locale user and the internet has been on the rise.
One of the biggest accomplishments of internet thus far is the growth of locale user in the internet and their interaction with their “homies” i.e. friends, families and mates. The word “add as friend” has been on the rise since 2005, when Internet introduced its public page where one can add many friends in person and have a chat or post a relevant information on their page when ever they wished to do so. Before that this was only done privately via email. This concept was known as the social networks and there was a race amongst many companies. These included: Facebook, Orkut, Myspace, Linkedin and many more. Among all of them Facebook was the one to steal the show.
The story of Facebook is similar to the Internet and it was founded to connect the students of Harvard. Mark Zuckerberg the developer of Facebook would have never expected that his project within five years of time would be the necessity of everyone around the world (Alba & Jesse, 2008). To this forth Facebook has a fan following of 500 million users around the world and there are no signs of stopping as one feels.
Facebook is followed all over the world because of its user interface as well as its standards of privacy that sets them apart from the others. Facebook also took an initiative to invite third party applications to integrate with it. This was an imitative to earn money not for itself but also the third party developers. The toughest competitor of Facebook till date is MySpace but despite that Facebook always finds a way to surpass it over and over again.