Industrialisation was a
revolution for India and with it came many new technologies and growth
prospects. Modernity spread in every aspect of the society. Education, Science,
Lifestyle, Food and of course the economy were influenced by the same.
Marketing is a big thing for any
company. Earlier small vendors in individual shops sold all kind of items. A
major breakthrough was in the industry of lifestyle when malls and multiplexes
were constructed. Mall is a one-stop place for entertainment, food courts,
grocery purchase, apparel and any and every kind of dressing purchase. Even
companies are making their offices in Malls these days. People flock malls for
fun and being together.
Though branded clothes are often
a costly proposition, yet they give an insight into the latest trend of
fashion. With multiplexes being a part of the malls, one can watch latest movies
in malls. Generally, the same floor also houses the food courts, which offer
all varieties of food and deserts. The concept of malls is a sure success. The
slightly negative aspect is the higher cost.
When malls came the business of
many individual shops suffered. Many had to close down their shops as Big
Bazaar, Foodrite, Food Bazaar, attracted the masses. This was because of their
better quality of food and their reasonable rates.
There is a social strata that buy
clothes and daily groceries only from malls, while there is also a strata that
visits them only for fun, strolling and being together with friends and family.
With such thoughts, malls are an
essential signia of any city’s growth today. A city which has no malls is
considered backward, nowadays.
I would conclude that malls have
been a big hit in India with its minor negatives.