Marketing a tech-related startup can be challenging. Since the tech industry is rapidly growing, it is pretty standard for tech brands to come up against major competitors with more resources. Often, startups struggle to overcome significant competitive advantages. Offering better products can be a solution, but it may not be enough. Tech brands’ strategies should also focus on making their products visible to target audiences. That is where SEO comes in, but success will not come easy. It is, however, possible by coming up with a long-term outlook and a comprehensive strategy.
5 SEO Best Practices for Today’s Tech Brands
An efficient SEO strategy should combine several best practices that work seamlessly to ensure success, according to Hubspot. Here are some of them:
- Create a User Persona
Every tech brand has a specific target audience in mind. And the best way for brands to get noticed is by knowing who they are talking to. Giving audiences what they want will arouse their curiosity about your other offerings. That is how tech brands can become visible on audiences’ radar. The key to this is to create a user persona. Make it as detailed as possible by identifying and then resolving user pain points. That way, you can tailor-fit content to user requirements.
- Do Keyword Research
Creating a user personas is not enough. The next step is keyword research. Identify your target users’ most used search terms. This step is crucial for those who wish to improve their organic search ranking.
Keyword research should be agile. Tech brands cannot perform keyword research once and focus on ranking for these terms for the next three months. Tech industry keywords can change abruptly. Use social listening tools to get on board with what people are talking about. It also helps to do competitor keyword research to see what keywords rivals are trying to rank for.
- Use an Editorial Calendar
A critical yet often overlooked SEO strategy is consistency. Not even the most effective user personas and keyword research will work if tech brands do not publish fresh content that brings value consistently. That said, startups need to create a content marketing plan with details on who will handle the topic selection, set the keywords, and make sure projects get implemented. Include the publication channels you will use. Are you going to publish content on your blog, or is it better suited as a guest post? Set a publication date as well, along with how frequently a strategy should be done.
Note that brand building also calls for messaging consistency. Your core message will be critical in shaping how your target audience sees you. Only with consistent messaging can you become an authority on a specific subject matter.
- Do On-Site Optimization
Do not stop at nailing down a content strategy. Subject your website to technical checks as well. Tech brands need to make sure that search engines can crawl and index their websites through a sitemap. They also have to provide the best possible user experience (UX) to convince readers to stay on a page and keep exploring their sites. That means improving page load time, ensuring mobile responsiveness, installing navigation keys, and adding internal links.
- Evaluate and Reoptimize
SEO is long-term work. It can take 4 – 12 months before users succeed at making their websites visible. That is why it is essential to evaluate and reoptimize content continually.
Here is an example. If you notice that a blog post is gaining a lot of traction in the past week, promote it further so that it stays on top of search results. Or if a particular topic is becoming hot again, share what you have on it on social media. Once audiences get familiar with your brand, they will be the ones searching for you online, which can only be good for enhancing organic search ranking.
These best practices show how important SEO is when enlarging your digital footprint. And so when you get asked if it is worth investing in SEO services, your answer should be a resounding “yes.” Check out Techslang if you’re looking for professional SEO article writing services.